Frequently Asked Questions

Most of our special order wedding dresses range from $2,800 to $6,000. Our sample gowns (off the rack) range from about $1,200 to $3,900 and are usually a street size 6/8, with a small selection of street size 18 dresses.

Yes. We are by appointment only so that we can give each bride a wonderful and focused experience. Nothing to worry about though, our online booking system makes it easy!

Yes, bridal styling appointments are $50. The fee is non-refundable if you cancel or reschedule your appointment for any reason within 48 hours of the appointment.

The appointment fee may be applied as a credit toward a same-day dress purchase. If you're visiting for a 2nd or 3rd time, please note that previously paid appointment fees will not be applied as credits toward your dress purchase. Only the fee paid for the final appointment may be applied if you purchase the same day as the appointment.

Our private suites can accommodate up to 4 guests per bride. We kindly advise that you do not bring children to your appointment unless they will be well-supervised by another adult.

Bridal styling appointments last up to 90 minutes. This provides plenty of time to try on a dozen beautiful dresses, say yes to your dress, and celebrate with confetti and photos in front of our beautiful flower wall.

You can. Please note if you cancel or reschedule within 48 hours of the appointment, your $50 appointment fee will not be refunded, regardless of the reason for cancellation. “No shows” and brides more than 20 minutes late who will be considered a “no show” will not receive a refund for the fee.

As is industry standard, alterations are not included in the price of our wedding dresses. Each bride requires a unique set of alterations for her gown and the costs vary depending on the amount of work needed to perfectly tailor the gown to her frame. Our standard alterations are usually between $1000 to $1500.

Yes! You don't have to go anywhere else. We have an incredible team of seamstresses who have experience with minor to extensive wedding dress alterations. We work hand-in-hand with them to create a seamless experience from start to finish. We also offer steaming services to ensure your dress looks picture perfect on the wedding day! Please budget $1000-$1500 for wedding dress alterations.

We recommend wearing skin-toned underwear to avoid the possibility of having it show through the dresses. You may wear a strapless bra during your appointment, although most brides choose to go braless while trying on the gowns.

All our bridal suites have a pedestal you can stand on, so heels are not needed.

We provide still, sparkling, and flavored water options for our guests. If you’d like to bring other beverages or foods, you may though we ask that you not bring dark colored drinks or messy foods that could stain our dresses.

Please note that San Diego bridal boutiques are not legally allowed to provide and serve champagne, but you may bring your own and we can provide glasses for self-serve.

To provide enough time for your gown to arrive from the designer and have it altered, we recommend purchasing your dress at least 8 months before the wedding. Rush options are available for many wedding dresses, but they come with a fee. If your wedding is less than 8 months away, give us a call and we can discuss alternative options such as rush pricing and timelines for made-to-order dresses, as well as off-the-rack sample dresses.

In the bridal world, we order dresses based on our designers' size charts. Wedding dresses tend to run smaller than street size clothing. For example, a bridal size 10 is roughly equivalent to a street size 6/8 and a bridal size 20 is about a street size 16/18.  

The majority of our off the rack sample dresses (our discounted sample section) are a bridal size 10, which is a street size 6-8. These gowns can be altered to fit brides who are a size 4 and sometimes a size 10. Our made to order gowns work differently such that they are ordered brand new based on the bride’s size (we can accommodate street sizes 00-18 for our made to order gowns).

A trunk show is a magical weekend where we highlight one of our designers. The designer usually sends us 20 or more of their newest dresses to show to our brides! See our trunk show calendar for a full list of upcoming shows.

While we do not sell bridesmaid dresses, but we do offer alterations services for bridesmaid gowns. Our bridesmaid alterations range from $150 to $300.

There is metered parking on 5th Avenue and Hawthorn Street as well as non-metered parking on 6th avenue along Balboa Park.